Modeling consumers’ intention to use fashion and beauty subscription-based online services (SOS)
This study examined one of the new consumption styles of modern consumers, subscription-based online services (SOS), which is often called as box retailing. The purpose of this study was to empirically test six antecedents—utilitarian motivations, hedonic motivations, fashion consciousness, consumer...
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| Format: | Article |
| Language: | English |
| Published: |
Springer
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |