Objective knowledge, subjective knowledge, and prior experience of organic cotton apparel
The purpose of this research is to examine the relationships between objective knowledge, subjective knowledge, and prior experience of organic cotton apparel and their effects on purchase behaviors. The sample of the present study consisted of Millennial consumers living in the United States. Multi...
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| Format: | Article |
| Language: | English |
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Springer
2019
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| Online Access: | View Fulltext in Publisher |