The impact of moral philosophy and moral intensity on purchase behavior toward sustainable textile and apparel products

This study investigated the causal–effect relationships among moral philosophy, moral intensity, and purchase behavior toward environmentally sustainable textile and apparel products. A research model incorporating two dimensions of moral philosophy (i.e., idealism and relativism), five dimensions o...

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Bibliographic Details
Main Authors: Hong, H. (Author), Kang, J.H (Author)
Format: Article
Published: Springer 2019
Online Access:View Fulltext in Publisher