The impact of moral philosophy and moral intensity on purchase behavior toward sustainable textile and apparel products
This study investigated the causal–effect relationships among moral philosophy, moral intensity, and purchase behavior toward environmentally sustainable textile and apparel products. A research model incorporating two dimensions of moral philosophy (i.e., idealism and relativism), five dimensions o...
Main Authors: | Hong, H. (Author), Kang, J.H (Author) |
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Format: | Article |
Language: | English |
Published: |
Springer
2019
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Subjects: | |
Online Access: | View Fulltext in Publisher |
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