Pathways to profits: The impact of marketing vs. finance skills on business performance

This paper examines the impact of improvements in marketing skills relative to finance skills among small-scale entrepreneurs. It addresses three important questions: (1) What is the impact of marketing or finance skills on business profits? (2) How do improvements in marketing and finance skills re...

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Bibliographic Details
Main Authors: Anderson, S.J (Author), Chandy, R. (Author), Zia, B. (Author)
Format: Article
Language:English
Published: INFORMS Inst.for Operations Res.and the Management Sciences 2018
Subjects:
Online Access:View Fulltext in Publisher