Pathways to profits: The impact of marketing vs. finance skills on business performance
This paper examines the impact of improvements in marketing skills relative to finance skills among small-scale entrepreneurs. It addresses three important questions: (1) What is the impact of marketing or finance skills on business profits? (2) How do improvements in marketing and finance skills re...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
INFORMS Inst.for Operations Res.and the Management Sciences
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |