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Product and content personalization is now ubiquitous in e-commerce. There are typically not enough available transactional data for this task. As such, companies today seek to use a variety of information on the interactions between a product and a customer to drive personalization decisions. We fo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
INFORMS Inst.for Operations Res.and the Management Sciences
2019
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |