Evaluating Stochastic Seeding Strategies in Networks
When trying to maximize the adoption of a behavior in a population connected by a social network, it is common to strategize about where in the network to seed the behavior, often with an element of randomness. Selecting seeds uniformly at random is a basic but compelling strategy in that it distrib...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
INFORMS Inst.for Operations Res.and the Management Sciences
2022
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |