More Women in Tech? Evidence from a Field Experiment Addressing Social Identity
We study the impact of using informational messaging aimed at encouraging women to seek a career in technology and the resulting trade-offs for organizations pursuing recruitment strategies of this kind. Our treatment, implemented through two field experiments among potential applicants to a five-mo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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INFORMS Inst.for Operations Res.and the Management Sciences
2022
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| Online Access: | View Fulltext in Publisher |