Measuring customer satisfaction on the cleanliness of food premises using fuzzy conjoint analysis: A pilot test

Measuring customer satisfaction on the cleanliness of food premises using fuzzy conjoint analysis: A pilot test

Determining the level of customer satisfaction in cleanliness regarding a product or service is a significant aspect of businesses. However, the availability of feedback tools for consumers to evaluate the cleanliness of a restaurant is a crucial issue as several aspects of cleanliness need to be ev...

Full description

Bibliographic Details
Main Authors: Amin-Nordin, S. (Author), Gobil, A.R (Author), Harun, U.B (Author), Jamaluddin, T.Z.M.T (Author), Lim, S.Y (Author), Md. Ariffin, U.K (Author), Mohamed, N.A (Author), Mustafa, N.A (Author), Shohaimi, S. (Author), Zahid, N.A (Author), Zulkefli, N.A.M (Author)
Format: Article
Language:English
Published: Public Library of Science 2021
Series:PLoS ONE
Subjects:
adolescent
Adolescent
article
catering service
clinical article
consumer attitude
Consumer Behavior
controlled study
customer satisfaction
Feedback
feedback system
female
Female
fuzzy logic
Fuzzy Logic
human
human experiment
Humans
hygiene
Likert scale
male
Male
organization and management
outcome assessment
perception
Personal Satisfaction
Pilot Projects
pilot study
psychology
quality control
Quality Control
questionnaire
Restaurants
satisfaction
student
Students
Surveys and Questionnaires
young adult
Young Adult
Online Access:View Fulltext in Publisher
View in Scopus

Internet

View Fulltext in Publisher
View in Scopus

Similar Items