App Popularity: Where in the world are consumers most sensitive to price and user ratings?
Many companies compete globally in a world in which user ratings and price are important drivers of performance but whose importance may differ by country. This study builds on the cultural, economic, and structural differences across countries to examine how app popularity reacts to price and ratin...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
American Marketing Association
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |