Device switching in online purchasing: Examining the strategic contingencies
The increased penetration of mobile devices has a significant impact on customers' online shopping behavior, with customers frequently switching between mobile and fixed devices on the path to purchase. By accounting for the attributes of the devices and the perceived risks related to each prod...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
American Marketing Association
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |