Spiral of Silence in an Algorithm-Driven Social Media Content Environment: Conceptual Framework and Research Propositions

The aim of this conceptual study is to explore the major tenets of the spiral of silence theory (i.e., fear of isolation, willingness to speak out, quasi-statistical sense) within social media environments, where users are predominantly shown content that aligns with their views and interests. In th...

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Bibliographic Details
Main Authors: Baksh, S.M (Author), Cheong, H.J (Author), Ju, I. (Author)
Format: Article
Language:English
Published: Hungarian Communication Studies Association 2022
Subjects:
CMC
Online Access:View Fulltext in Publisher