Gender-generation characteristic in relation to the customer behavior and purchasing process in terms of mobile marketing
Research background: Today, it is an m-commerce platform that provides brands with the opportunity to foster their sustainable image and communicate with environmentally and socially conscious consumers. Proper communication that respects the customer's interests, conducted through mobile marke...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Nicolaus Copernicus University
2022
|
| Subjects: | |
| Online Access: | View Fulltext in Publisher |