The mixed reality toolkit as the next step in the mass customization co-design experience
The mass customization (MC) toolkit is the major enabler of relational value for consumers. Not a new concept, but nascent in the context of the MC co-design experience, mixed reality (MR) merges the real and virtual world. While the literature extols the significance of MR components - augmented re...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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University of Novi Sad
2019
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| Online Access: | View Fulltext in Publisher |