A case study of consumer preferences towards different brands of palm oil in Shah Alam, Selangor, Malaysia
The palm oil industry has played a vital role in the economic development of Malaysia and the economic expansion in developing countries primarily drove the growth in palm oil consumption. However, consumer preference towards palm oil products is changing due to the population increase, rapid urbani...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Rynnye Lyan Resources,
2020
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| Subjects: | |
| Online Access: | View Fulltext in Publisher View in Scopus |