A case study of consumer preferences towards different brands of palm oil in Shah Alam, Selangor, Malaysia

The palm oil industry has played a vital role in the economic development of Malaysia and the economic expansion in developing countries primarily drove the growth in palm oil consumption. However, consumer preference towards palm oil products is changing due to the population increase, rapid urbani...

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Bibliographic Details
Main Authors: Abdul Fatah, F. (Author), Ibrahim, M.I.S (Author), Saili, A.R (Author)
Format: Article
Language:English
Published: Rynnye Lyan Resources, 2020
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