TURKEY’S COFFEE ADVENTURE: AN ANALYSIS OF COFFEE EXPERIENCE TYPOLOGIES AND BUSINESS TYPE PREFERENCES
The rise in the coffee consumption, as one of the most popular beverages in the world, has opened the door to “coffee shops” in their modern form. The present study analyses the type of Turkish consumers who prefer national and international coffee shops based on their demographic characteristics an...
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| Format: | Article |
| Language: | English |
| Published: |
Akdeniz University Publishing House
2022
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |