THAILAND’S IMAGE FROM THE PERSPECTIVES OF CHINESE NON-VISITORS AND VISITORS

This study examined Chinese non-visitors’ and visitors’ perceptions of Thailand as an outbound destination. It employed a qualitative approach using semi-structured interviews. Data were gathered from 24 Chinese respondents, of which 12 had visited Thailand and 12 had not. Thematic analysis was unde...

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Bibliographic Details
Main Author: Proyrungroj, R. (Author)
Format: Article
Language:English
Published: Akdeniz University Publishing House 2022
Subjects:
Online Access:View Fulltext in Publisher