A preliminary study on 3600 immersive virtual reality (IVR) vs non-immersive virtual reality (N-IVR) of event marketing
Immersive virtual reality (IVR) has become a popular tool for experiential marketing to empower people experience and user's engagement. Many organizations have opted for virtual reality approach towards conveying brand experiences, promotional tools and consumer personalization through this in...
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| Format: | Article |
| Language: | English |
| Published: |
World Academy of Research in Science and Engineering
2019
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| Subjects: | |
| Online Access: | View Fulltext in Publisher View in Scopus |