Fundamentals of neuromarketing: What is it all about?

Neuromarketing has become a central marketing issue in the new global economy. The term neuromarketing is a combination of neuroscience and marketing. This new concept provides new insights and powerful techniques in marketing research, especially on consumer analysis. The central concept of neuroma...

Full description

Bibliographic Details
Main Authors: Isa, S.M (Author), Mansor, A.A (Author)
Format: Article
Published: Neurotak Publishing, 2020
Online Access:View Fulltext in Publisher
View in Scopus