Consumers’ perception of Prosecco wine packaging: A pilot study in Padua and Milan
This paper aims to illustrate and discuss the importance of packaging attributes in the wine market. A survey was conducted in the north of Italy to assess how different attributes affect the probability of choosing a bottle of Prosecco wine. Two hundred face-to-face interviews based on a structured...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
FrancoAngeli
2021
|
| Subjects: | |
| Online Access: | View Fulltext in Publisher |