Whose salad is organic? An attribute segmentation perspective-evidence from Albania

Organic agriculture remains a black box attribute when considering consumer behaviour and preferences in developing countries. This is due partially to a lack of awareness about such products in addition to a lack of trust in relation to the certification bodies responsible. Meanwhile, demand for th...

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Bibliographic Details
Main Authors: Canco, I. (Author), Kokthi, E. (Author), Topulli, E. (Author)
Format: Article
Published: FrancoAngeli 2021
Online Access:View Fulltext in Publisher