Competitive Dynamics between Physical and Virtual Markets in Multiplex Networks
Despite having interesting results of analyzing the adoption of e-commerce using social networks, diffusion does not occur in a single-layered network. There is sufficient evidence that game theory, complex networks and Theory of Planned Behavior are suitable frameworks to represent some part of the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Budapest University of Technology and Economics
2023
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |