The Implicit Aesthetic Preference for Mobile Marketing Interface Layout—An ERP Study
Businesses and scholars have been trying to improve marketing effect by optimizing mobile marketing interfaces aesthetically as users browse freely and aimlessly through mobile marketing interfaces. Although the layout is an important design factor that affects interface aesthetics, whether it can t...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2021
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |