The potential cost of cultural fit: Frame switching undermines perceptions of authenticity in Western contexts
Behaving consistently across situations is fundamental to a person's authenticity in Western societies. This can pose a problem for biculturals who often frame switch, or adapt their behavior across cultural contexts, as a way of maintaining fit with each of their cultures. In particular, the b...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |