Understanding the emotional impact of gifs on instagram through consumer neuroscience
The ability of GIFs to generate emotionality in social media marketing strategies is analyzed. The aim of this work is to show how neuroscience research techniques can be integrated into the analysis of emotions, improving the results and helping to guide actions in social networks. This research is...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2021
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |