The Dual Effects of Consumer Satisfaction on Brand Switching Intention of Sharing Apparel
Previous studies have found that consumer satisfaction is negatively associated with brand switching intention in the common purchasing context; is this still true in the context of sharing apparel? This study aims to investigate the effect of consumer satisfaction on the brand switching intention o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI
2022
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |