Do Online Reviews Encourage Customers to Write Online Reviews? A Longitudinal Study
This study examines the nature of online reviews to explain changes in satisfaction, trust, and consumer intent to write a review during restaurant revisit stages. Using a data set of two-time lags, the findings show that the impact of online reviews on customer satisfaction, trust, and consumer int...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI
2022
|
| Subjects: | |
| Online Access: | View Fulltext in Publisher |