Improving the Economic Sustainability of the Fashion Industry: A Conceptual Model Proposal
This study aimed to define the specific relationships between fashion style preference on the one side and product, promotion, word of mouth (WOM) and fashion lovers’ behavior on the other side during the COVID-19 crisis. Structural equation modelling (SEM) analysis was employed to unveil the mutual...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI
2022
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |