Market Segmentation by Motivations in Ecotourism: Application in the Posets-Maladeta Natural Park, Spain
Environmental awareness and carrying out tourism activities in nature are increasing today. Therefore, the present study has been conducted in a natural park, and its objectives are the following: (a) identify the motivation of ecotourism; (b) determine the segmentation by motivations of ecotourism;...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI
2022
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |