How Web Content Types Improve Consumer Engagement through Scarcity and Interactivity of Mobile Commerce?
The emergence of various web contents gives customers influence according to characteristics. The characteristics of the content can distinguish the three types of commerce: branded con-tent-type commerce, review content-type commerce, and home shopping content-type commerce. The purpose of this stu...
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| Format: | Article |
| Language: | English |
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MDPI
2022
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |