Branding Built Heritage through Cultural Urban Festivals: An Instagram Analysis Related to Sustainable Co-Creation, in Budapest

Global tourism is posing challenges on the environmental and social sustainability of host communities, while the industry itself has proven to be vulnerable to threats such as a global pandemic. Proximity tourism was demonstrated to be a more sustainable form in every aspect, especially when locals...

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Bibliographic Details
Main Authors: Kádár, B. (Author), Klaniczay, J. (Author)
Format: Article
Language:English
Published: MDPI 2022
Subjects:
Online Access:View Fulltext in Publisher