Sustainable Development and Customer Satisfaction and Loyalty in North Cyprus: The Mediating Effect of Customer Identification

This study analyzes the influence of corporate social responsibility (CSR) from a multidimensional sustainable development approach on customer loyalty and satisfaction through the mediation of customer identification. CSR is a key concept for banks to attract, retain, satisfy and increase the loyal...

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Bibliographic Details
Main Authors: Cek, K. (Author), Eyupoglu, S.Z (Author), Ozkan, M. (Author)
Format: Article
Published: MDPI 2022
Online Access:View Fulltext in Publisher