The Impact of Monetary Benefits in a Pandemic Situation—Navigating Changes in Customer Loyalty through Negative Switching Barriers in the Hotel Industry
The present study examines the impact of monetary benefits on hotel loyalty programs in a pandemic situation, and the relationship between monetary benefits and multidimensional loyalty aspects. Since 2020, international hotel suppliers have focused on monetary investments and promotions through hot...
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| Format: | Article |
| Language: | English |
| Published: |
MDPI
2022
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |