The perception and engagement of digital natives and digital immigrants toward a banking institution communications and promotional tools on social
The evolution of technology and the introduction of Web 2.0 not only have changed the way communication takes place on the Internet, but it also has impacted business conduct in most industries around the world. The financial sector is no exception. Malaysia’s number one bank, Maybank has set a benc...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Blue Eyes Intelligence Engineering and Sciences Publication
2019
|
| Subjects: | |
| Online Access: | View Fulltext in Publisher View in Scopus |