Electronic Word of Mouth, Brand Image, Trust and Online Utilization Intention
This research intends to prove the causing factors: electronic word of mouth, brand image, and trust as the determinant of the online utilizing intention of streaming music platform: Spotify Premium. Moreover, this research follows the hypothesis testing design to implement this aim. To get the samp...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Richtmann Publishing Ltd
2022
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |