OPTIMAL RETURN AND REBATE MECHANISM BASED ON DEMAND SENSITIVITY TO REFERENCE PRICE
The acceleration of electronic products’ upgrade affects consumers’ purchase behaviour. How to encourage consumers to return old products in order to upgrade to new products and how to optimize such the closed-loop supply chain are important managerial topics. According to the theory of reference pr...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
American Institute of Mathematical Sciences
2022
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |