The impact of food trends on menu innovation

The search for the right 'pedigree' of innovative menus is endless. As the consumer foodservice markets are converging to one global market, increasingly demand for new menus is evitable. In today's global foodservice markets, the fast changing trend of consumers' preferences and...

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Bibliographic Details
Main Authors: Hashim, R. (Author), Mifli, M. (Author), Zainal, A. (Author)
Format: Article
Language:English
Published: IGI Global 2015
Online Access:View Fulltext in Publisher
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