THE INITIAL DEVELOPMENT OF RURAL TOURISM DESTINATION IMAGE FROM RESIDENTS' PERCEPTIONS
Past studies have shown that the formation of a destination image was usually perceived by tourists rather than local residents themselves. Hence, this paper aims to address the gap by demonstrating that the initial formation of cognitive and affective images of a rural tourism destination should be...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Malaysia Terengganu
2021
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| Series: | Journal of Sustainability Science and Management
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| Subjects: | |
| Online Access: | View Fulltext in Publisher View in Scopus |