Hierarchical model of internal marketing to predict employee satisfaction and turnover intention
The objective of this paper is to assess the predictive influence of internal marketing on employee job satisfaction and turnover intention of frontline employees of travel agencies in Sabah. Specifically, the study aims to investigate the extent to which each of the four dimensions of internal mark...
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| Format: | Article |
| Language: | English |
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Sarawak Research Society
2018
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| Online Access: | View Fulltext in Publisher View in Scopus |