Factors influencing online purchase intention of millennials and gen z consumers
This study examines the factors affecting millennials and generation Z’s purchase intention in online shopping. The variables under investigation, namely, impulse purchase orientation, quality orientation, brand orientation, online trust, and online purchase experience, were tested. The data collect...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sarawak Research Society,
2020
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| Subjects: | |
| Online Access: | View Fulltext in Publisher View in Scopus |