The Moderating Effect of Food Safety Knowledge on Organic Food Purchase Intention in a New Normal
The emergence of a 'new normal' life caused by pandemic Coronavirus Disease (COVID-19) leads to consumer perception and business practices changes. However, there is limited data on the current market demand and condition on consumer purchase intention of organic food associated with food...
Main Authors: | , , , , , |
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Format: | Article |
Language: | English |
Published: |
Universiti Putra Malaysia
2021
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Series: | Pertanika Journal of Social Sciences and Humanities
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Subjects: | |
Online Access: | View Fulltext in Publisher View in Scopus |