What makes a non-muslim purchase halal food in a muslim country? An application of theory of planned behaviour
Theory of Planned Behaviour (TPB) has become a prominent theory in describing the relationship between attitude and behaviour. TPB utilizes attitudes, subjective norms and perceived behavioural control to predict ―intentionl. Studies of similar topics concentrating on non-Muslim consumers as respond...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2019
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| Subjects: | |
| Online Access: | View Fulltext in Publisher View in Scopus |