Folk customs and home improvement decisions
In this paper, we examine whether Chinese folk customs and taboos have impacts on the home improvement decisions of Taiwanese homeowners. Based on traditional Chinese culture, we choose the Year of the Dragon and Widow Year as indicators of auspicious (fortune) and inauspicious (taboo) periods, resp...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Global Social Science Institute
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |