What you don't see can hurt you: Awareness cues to profile indirect competitors
The awareness-motivation-capability (AMC) framework instructs firms to be aware of rivals, yet it offers limited guidance on how to profile thosewho are not yet rivals but stand to become so. Because rivals are embedded in dyads, triads, tetrads, etc., amultilevel view can unearth awareness cues tha...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academy of Management
2019
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| Online Access: | View Fulltext in Publisher |