The relationship between store brand and customer loyalty in retailing in Malaysia

The relationship between store brand and customer loyalty in retailing in Malaysia

Purpose: The purpose of this study are to ascertain the linkages between brand and customer loyalty towards store brands especially in Malaysia, to investigate the factor that contributes to brand loyalty to increase the number of brand loyal customer and to determine the factors influencing the suc...

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Bibliographic Details
Main Authors: Abdullah, R.B (Author), Armia, R.N (Author), Derani, N. (Author), Ismail, N.B (Author), Mat, N.A.N (Author), Nair, G.K.S (Author), Rahman, A.F.B.A (Author), Safie, S.K.B (Author), Samsudin, M.M (Author), Suhaimin, M.B.M (Author), Tajuddin, M.T.H.M (Author), Zain, R.A (Author)
Format: Article
Language:English
Subjects:
Branding
Customer loyalty
Private label
Retailing
Store brand
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