Malaysian consumers attitude towards mobile advertising, the role of permission and its impact on purchase intention: A structural equation modeling approach
The recent development of a global telecommunication technology provides a new mechanism for companies to promote their products and services. This modern electronic advertising concept is commercially known as mobile advertising. Despite its remarkable opportunities claimed by many quarters, the at...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Subjects: | |
| Online Access: | View Fulltext in Publisher View in Scopus |