Marketing research in the 21st century: Opportunities and challenges
The role of marketing is evolving rapidly, and design and analysis methods used by marketing researchers are also changing. These changes are emerging from transformations in management skills, technological innovations, and continuously evolving customer behavior. But perhaps the most substantial d...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Nove de Julho-UNINOVE
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |