Factors Influencing the Consumer Tendency to Use Mobile Instant Messaging (MIM): A Mixed Method Study
Mobile instant messaging (MIM) is currently one of the most influential areas of technology. MIM applications have experienced substantial growth in the number of users; however, research on consumer behavior regarding the use of these applications is relatively scarce. The present study seeks to fi...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Economics and Human Sciences in Warsaw
2022
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |