Factors Affecting the Product Life Cycle of Generic Medicines
Background: Product life cycle (PLC) refers to the time ranging from when a product is introduced into the market to when it is taken off the shelves. The PLC management can guarantee product survival and prevent its decline. Objectives: This study investigated generic antibiotic PLCs and detected f...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Brieflands
2022
|
| Subjects: | |
| Online Access: | View Fulltext in Publisher |